Coca-Cola launches mini bottles and invests $15 million to upgrade its production line

- Apr 01, 2019-

Coca-Cola Canada is launching a 250-milliliter "mini bottle" line for its four best-known brands, Coca-Cola zero, diet coke and Sprite.

These mini bottles are compact and resealable.


1


Coca-Cola Canada will invest c $20 million ($14.9 million) to support the upgrading of existing production lines in Ontario in order to produce and fill these "mini bottles."


The new bottle, dubbed the 'mini bottle of its kind in the north American market', is inspired by emerging markets and coke hopes to increase its penetration of the carbonated drinks market through smaller packaging.


The smaller size of the mini-bottle will affect the carbonation of the coke during the packaging process.

So the mini-bottle USES a FreshSafe coating that helps FreshSafe extend its shelf life to four months.

But like other plastic PET containers, this "mini bottle" is * recyclable.


"The mini bottle is arguably one of the most exciting innovations in packaging so far *," said Darlene Nicosia, President of Coca-Cola Canada.

"" people need more beverage options, and mini bottles are one way for us to meet that demand." "


"It makes sense for Canadian consumers to be able to choose the right packaging size and sugar content for their drinks by not only reducing the size of the package, but also by working to bring more low-calorie and calorie-free beverages to the market."


Since the public began to focus on sweeteners two years ago, Coca-Cola has increased research on low-calorie and low-sugar options around the world.


The launch of the "mini bottle" is also to allow consumers to enjoy the same products in smaller quantities.