Coca-Cola launches recycled bottles of ocean plastic waste

- Oct 12, 2019-

According to a report released by the United Nations environment program on world environment day 2018, millions of tons of plastic enter the oceans every year, causing damage to the world's Marine ecosystems and economic losses of at least $13 billion annually.

"There is no doubt that we are on the brink of a plastic disaster," said Erik Solheim, head of the UN environment programme.

From the most remote island to Switzerland peak, at present plastic pollution has been all over the world, including Marine plastic killed every year hundreds of thousands of Marine animals and also take the form of micro plastic pieces of plastic, etc in the food chain, and even a large number of studies have confirmed a polystyrene foam plastic toxic ingredients can penetrate into the food and beverage, affect human health.

Therefore, the application of renewable materials is also imperative for the overall environment.


8 cc69613ccdd4b95b6640ab8409d4661. JPG


Plastic bottles in the eu will contain at least 30 per cent of recyclable ingredients by 2030, according to eu targets.

Eu member states have also agreed to a target of recycling 90% of plastic bottles by 2029.


On the corporate front, beverage giants led by Coca-Cola are also setting an example.

Coca-Cola's European partners have pledged to use at least 50% recycled plastic in PET bottles in Western Europe by 2025.


This month Coca-Cola launched its first recycled plastic bottle made from Marine plastic waste.

Some of the ocean's plastic waste recovered from the Mediterranean Sea and beaches is converted into recycled plastic, which is used to make about 300 Coca-Cola bottles with 25 percent content, according to the company.

Although Marine plastic waste has previously been recycled into food and drink packaging, these samples are the first bottles made from Marine plastic waste to be successfully used.


The enhanced recycling technology USES an innovative process to break down the plastic components of lower-grade recyclable materials and remove impurities so that the recycled materials can be reconstructed as new materials.

This means that low-grade plastics, which are normally burned or buried, can now be recycled, and that more materials can be used to make recycled materials, reducing the amount of native PET needed in fossil fuels.


Bruno van Gompel, coke's head of technology and supply chain in Western Europe, believes that the enhanced recycling technology has important implications for the industry and society as a whole, accelerating the push towards a closed-loop plastic economy.

With the expansion of this technology, all kinds of waste plastics can be recycled from incineration landfill, repeated reuse and quality as new, thereby eliminating the concept of disposable plastics and plastic waste.


In June, Coca-Cola Amatil produced carbonated soft drinks bottles made from 100% recycled plastic, which the company said was an "important step" toward sustainability.

According to Alison Watkins, general manager of Coca-Cola Amatil, the 100% recycled material used in carbonated drinks is an Australian initiative. By the end of 2019, all of Coca-Cola Amatil's disposable plastic bottles in Australia will be made from entirely new recycled materials.


In addition, Coca-Cola will launch the recycling challenge at the AIPIA(active, intelligent and packaging industry association) conference in Amsterdam, the Netherlands, in November, inviting participants to come up with an intelligent design solution to solve beverage packaging waste.

The challenge for Coca-Cola is how to address these shortcomings through smart packaging, while improving the convenience and participation of consumers in the recycling process.


662889 d0435947ae8d6ce682cb3fd743. JPG

Coke packaging manager Patrick Etesse says its deposit-return program (DRS) to encourage consumers to recycle discarded packaging helps turn waste into valuable products and promotes solutions to packaging pollution.

The company hopes to combine this with another trend, smart packaging, to achieve coke's goal of a "waste-free world".

According to Zero Waste Europe, DRS has proven to be an efficient system for recycling plastic bottles and is considered part of a europe-wide Waste solution.

Coca-Cola is aware of various attempts to use smart packaging to encourage consumers to recycle, and hopes to make it possible for all consumers to recycle through smart packaging.