Coca-Cola's chief executive James Quincey told Reuters that the company would adopt a strategy of collecting and recycling plastic bottles instead of aluminum cans to reduce its carbon footprint.
Like multinational rivals such as PepsiCo and nestle, Coca-Cola has started offering recyclable aluminium cans and plastic bottles to some water brands in response to public anger over the pollution of the world's oceans with plastic waste, Reuters said.
But James quincy, in an interview with Reuters, said coke's launch of a range of soda cans in the us was not part of the overall shift.
"Recycled PET bottles have a much lower carbon footprint than aluminum cans or recycled glass bottles," says quincy.
"We are not trying to engineer a strategic shift from plastics to aluminium," says Mr Quincy.
The company focuses on collecting plastic bottles and currently recycles about 59 percent, he added.
In 2018, Coca-Cola pledged to collect bottles of coke it sells worldwide by 2030.
A Coca-Cola spokesman said in a statement: "we are aligned with greenpeace's goal of removing trash from the ocean and are ready to do our part to help address this significant challenge."
Coca-Cola has pledged to collect and recycle every bottle and can it sells by 2030.
Specifically, Coca-Cola proposes two main indicators:
One is that by 2030, for every package Coca-Cola USES, it will try to recycle one similar package so that it can be recycled.
Second, by 2030, Coca-Cola plans to use 50% recycled materials in packaging materials on average, hoping to set a new global benchmark for beverage packaging.
Coke says it will achieve this by investing in innovative packaging and protecting the planet with its bottling partners, working with local communities, industry partners, customers and consumers to address packaging and Marine waste while producing better bottles.
It is known that Coca Cola collects bottles in different ways around the world.
In some countries, deposit return schemes are used to encourage consumers to return bottles in return for rewards such as cash, vouchers or points schemes.
It also works with private companies that hire agents to collect used coke bottles.
This year, for example, Coca-Cola launched a "bold" recycling campaign in Belgium: using its brand to encourage consumers to recycle packaging.
Instead of switching to aluminum cans, collecting and reusing plastic bottles is a "better long-term solution," quincy said.
Clearly, quincy didn't let the fear of plastic get to him, nor was he fooled by false consumer requests for plastic substitutes.