Identify the challenges and opportunities that will affect global packaging manufacturers, companies, brands and retailers in the future.
● interconnection packaging
With the increasing number of people worldwide owning connected devices and the increasingly advanced technology connecting packaging to the online world, people's interest in connected packaging has been reignited.Brands can be virtually connected to packaging in a variety of ways, including qr codes and other graphical markers, near field communication (NFC), radio frequency identification (RFID), bluetooth and augmented reality (AR).
For consumers, interconnected packaging can provide added value for consumers, bring unique shopping experience, meet the needs of consumers for interaction and personalized shopping.This connection provides a unique experience that makes full channel shopping possible.
For brands, connected packaging can distinguish products from competing products on store shelves.This not only further propagates product features, but also connects consumers to cyberspace and thus directly to the buyers of products.
Connected packaging brings marketing opportunities to integrate online engagement and interaction into shopping, potentially influencing and motivating purchases.At home, this connection can enhance the interaction between consumers and brands, enhance the use of brand products and provide experience elements for product interaction.
In short, connected packaging can serve as a link between the physical and digital shopping worlds, giving brands some control over how their brands and products are presented online and providing engaging content and product-specific information that directly influences purchasing decisions.
Last year, industry headlines were filled with promises from brands and converters to use 100% recyclable materials or 100% recycled packaging.However, the reality is that few people give full thought to how, where and by whom these materials are supplied and recycled.While claims of recyclable packaging have become common, claims of recycled materials are still rare.The scarcity of high-quality recycled plastics and concerns about food safety make recycled materials difficult to use in food and beverages.
For some consumers, recycling may be a habit, but for others, the lack of convenient ways to clean up and sort waste is a barrier.
For brands, a clearer indication of what parts of food packaging can be recycled is a prime incentive for consumers to recycle more.
Recycling facilities can improve dramatically when people can't transport packaging waste to other countries or get it out of sight.This will boost production of high-quality recycled materials.In the future, brands have the opportunity to be part of the solution, promising to use recycled materials in new packaging and following consumer awareness of recycling.
● remodeling packaging boxes
Packaging and branding experts believe that the rapid growth of e-commerce has had a far greater impact on global packaging design than anything the industry has experienced in the past few decades.More and more consumers shopping online, brand e-commerce packaging and packaging strategy is changing the face of the industry.
E-commerce brings challenges and opportunities to every link of the supply chain, and brands meet these challenges by reducing costs and increasing consumer engagement.Brand marketers have unlimited room to explore the next generation of shelf displays, the hero image on retailer websites and the unpacking experience.From an environmental perspective, e-commerce has become a catalyst for new ideas in sustainable design.
For consumers, in traditional retail, brand tonality and information conveyed by external package display are important buying considerations.In e-commerce, brands are increasingly aware of the need to separate the delivery of information about shipping packaging and internal packaging from brand promotion -- the latter will include design elements that surprise consumers when they open online products.
For brands, the convenience of shopping online will eventually spread to food, drinks and household products, although consumers now prefer to buy their groceries in physical stores rather than online.Only through a mature e-commerce packaging strategy can brands design packaging for the worst distribution scenario.At the same time, businesses can reap huge financial, social and brand equity gains in the field of e-commerce packaging simply by exploring the use of sustainable packaging optimization elements.
Low zero plastic
Marine plastic pollution has become one of the most serious environmental problems in the world.New explorations, such as zero-plastic channels, zero-packaging stores, and alternative packaging materials, allow consumers to actively choose plastics from the market.These new ventures still face challenges.
Zero plastic channel reflects consumers' excessive plastic packaging, however, few people are willing to give up the convenience and advantages of plastic packaging in real life.The term "zero plastic" seems simple, but there is no uniform definition.Even zero-plastic packaging often contains plant-based plastics, suggesting that zero-plastic is not clearly defined.
For consumers, zero-pack stores offer bulk, unpackaged products.Shoppers need to carry their own containers and products are sold by weight.Consumers can buy only as many products as they need, avoiding food and packaging waste.
For the brand, the brand should take immediate action, can use widely approved packing materials to ensure that occupies a place in zero plastic in emerging markets, participating in discussions, clearly explain plastic packaging for the benefits of the product, eliminate people's concerns of the plastic pollution, provide the right solution, processing packaging upon the expiry of the service life of the problem